Teri vannoy biography examples

Working with a B2B content firm or agency can help you achieve your content production goals more consistently, build brand awareness, provide valuable insight to existing and potential customers, and establish yourself as a resource (among many other possible benefits).   

You make the most of such an engagement when you pay attention to your relationship with the content firm.

If you set it and forget it without giving direction and actively participating in the process, you might not get the results you’re hoping for. And if you just give direction without leaning on the firm for content-related expertise, you’ll miss out on the opportunity to take your content program from good to great.  

So, what should your engagement with a content creation firm look like? 

We asked Teri Vannoy, COO of 3 Aspens Media, to chime in on best practices, common mistakes