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VELA Blog
The interview is hosted by Jason Boudreau and published in Iconic Concierge, Winter 2022/23
I had the pleasure of sitting down for a deep conversation with Som Seif, Founder & CEO of Purpose Unlimited.
I’ve known Som for many years through the industry, with VELA being a partner company of Purpose. Over the years, Som and I have spent most of our time talking business and so it was wonderful to spend some time on the topics of family and philanthropy, and to learn more about Som’s family history.
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It’s always inspiring to speak with people like Som and hear about what drives them to be their best, push through adversity and truly create something great. I hope you enjoy this first candid conversation of 2023 with one of Canada’s leading financial services entrepreneurs, Som Seif.
Som’s background plays a huge role in who he is today, and we began the conversation from how it all began.
His family immigrated to Canada from Iran around the time of the I